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Gabriele Giussani is a photographer and filmmaker whose practice moves fluidly between analogue processes, digital technologies, and unconventional approaches to image-making. Originally emerging from music as a rock musician, his visual language retains the rawness, immediacy, and restless energy of the 1990s music scene, constantly negotiating the space between music and visual art. He applies this sensibility across fashion, portraiture, landscape, and commercial and editorial work, working across different media and formats. At the core of Giussani’s practice is an interest in the glitch, or error, understood not as a failure but as a productive space for experimentation. He deliberately repurposes technologies, processes, and techniques beyond their intended functions, embracing imperfections and methods traditionally considered “wrong” within photography and filmmaking. This experimental approach is grounded in a thorough understanding of the established visual and technical languages of both still and moving image — from the precision of commercial and advertising photography and film to the specific demands of fashion, editorial, and architectural imagery. Rather than rejecting these conventions, Giussani uses them as a point of departure, shifting between control and disruption to construct images and films that are technically informed while resisting conventional visual logic. The same tension extends to his work as a director, where his approach to moving image draws from the language of photography while allowing for a more fluid relationship with time, movement, rhythm, and sound. Whether working on advertising, editorial, or personal projects, he moves between precision and experimentation, using both established production methods and unexpected processes to shape a distinctive visual language. Throughout his personal and professional development, he has collaborated with artists and photographers including Armin Linke, Claudio Sinatti, Christopher Anderson, Juergen Teller, and many others.

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ARTHUR ARBESSER
COSTUME NATIONAL
DOLCE & GABBANA
GIORGIO ARMANI
MOSCHINO
MSGM
PEUTEREY
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PUBLIC SCHOOL
RICK OWENS
REPLAY
GAS
SISLEY
ALESSI
CAMPARI
ROBERTO CAVALLI
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VALENTINO
VERSACE
VIVIENNE WESTWOOD
OAMC
ETRO
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GG STUDIO
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ANOTHER MAGAZINE
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DAZED & CONFUSED
DOMUS
I-D
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ELLE DECOR.